Q1. The Service Quality basically tries to measure how happy and stamp down be the customers. opening Rent A Car wants to catnap together if their employees are committed with offering a bountifulness serve well, Enterprise Rent A Car wants to cognise if theres a personal manner to provide stop service to their customers in order to fulfill their needs and hold their loyalty and if their service is good everywhereall. Q2. Enterprise decided to foot race consumer satisf activity with the economic consumption of a popular pertain method, a valuate. This contemplate was mail-clad to their clients with a postage paying(a) return envelope. With these answers, they created an index to pit the different levels of satisfaction, taking the highest champion as a parameter. And, with this hot tool, theyd decide which motorcoach should get a onward motion or not. This way they believed that their staff would focus on granting an over the top consumer servi ce. Q3. I believe they could feel used another(prenominal) type of contact method, likely doing a personal scan or an online survey.
These two have a better receipt rate, and in the case of an online survey it costs less and info gets collected at a better speed. Speed and chemical reaction rate are crucial factors here, because of the objectives top management had set. They rattling had problems using the surveys answers because they didnt arrive on a becoming time basis that would allow them to identify and take action on customer service problems right away and efficiently. Q4. As I answered i n the previous question, Id probably root o! n the use of another technique such as contacting their customers online or personally.If you want to get a full essay, order it on our website:
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