Less Suger Campaign

CASE ANALYSIS #1: THE slight peag swap CAMPAIGN You are the brand manager for the childrens discussion section of a large texture manufacturer. The marketing team presents you with a impudently advertising campaign for three of your less victorious cereal brands. Your Division Chief has set a deed aim for you for the coming year to increase sales of these products by 20% in order to earn a upstanding bonus. The marketing team will also receive bonuses free-base on the success of the campaign. Large print and dynamic artwork on the new cereal packages ex packing 75% LESS SUGAR are designed to catch the parents midriff and increase sales. Concerned about the problem of puerility obesity and their childrens weight gain, parents will be much probably to purchase the cereals. The research and development team has reformulated the products exploitation a dent substitute a synthetic lucre. However, the positive carbohydrate content of the less ch ou product is close to the similar as the high sugar version - at best, resulting in only 10 fewer calories per bowl, so it offers no meaning(a) weight loss advantage. The reduction in calories is calculated on a smaller portion size.

The marketing team has ground its campaign on the fact that there is less sugar in the cereal compared to previous formulations and compared to similar competitive childrens cereals. Your immediate reaction is, This marketing campaign is un honourable. Is there an respectable issue here? False advertising: Advertising on cereal packages 75% less sugar. How can y ou be certain(a) of your judgment? How c! an you convince the marketers? Who are the stakeholders? How should you act in this situation? Using the utilitarian approach, ask: Are we maximise good and minimizing harm for all those affected? Identify flick actions and those who are affected by each alternative. Determine benefits and bell for each alternative. Select the action with the greatest net...If you want to claim a full essay, order it on our website: BestEssayCheap.com

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